Fashion design platform “Seivit”
Prof. Jolanta Talaikytė, Assoc. prof. Vaidutė Ščiglienė
“Seivit” is a fashion design platform and magazine representing Lithuanian fashion and accessory designers’ portfolio, creative design process and publications about fashion. The study analyzes the most important visual representation tool – fashion photography. Designers face a complex task – to narrow the creative concept of the collection into a photo campaign, and the path from the idea to the final product often remains unseen. Thus, the project aims to present fashion through a variety of visual materials, highlighting the creative design process. There is a niche for critical and analytical publications on the topic of fashion in Lithuania, therefore the platform focuses on the history of fashion and fashion design field.