“Legal Aid Fund for Victims of Sexual Violence”: Visual Identity, Website, and Communication Strategy
Vilnius Academy of Arts
Assoc. prof. dr. Kristė Kibildytė-Klimienė
This project addresses sexual violence against women in Lithuania by creating a legal aid fund that connects survivors with free professional lawyers, while also raising awareness about deeply rooted rape culture. Inspired by Lithuanian folklore sayings like “tyla – gera byla” (silence is a good case) and “išlindo yla iš maišo” (the truth finds a way out), the identity uses punctuation: silence (.), court case (:), truth (!), and the fund (…) representing coins. This language-based system shows a progression from silence to justice. The project includes visual identity, a website prototype, and a communication strategy.
