Intellectual clothing in the consumer society of the 21st century
Vilniaus dizaino kolegija
Today the consumption forms the identity; the need to express their individuality occurs as the most important expectation of individuals because of the expansion of the plenty and the consumption of symbolic forms in economic life. The so-called smart clothes is not popular in media, but they are becoming particularly important, often referred to the future of clothing, which are manufactured using the latest scientific discoveries. The models of an experimental collection “CHNG” convey the key position of intellectual person in society and intellectual clothing in using design innovations and integration of modern fashion concepts.
