VISUAL IDENTITY FOR LITHUANIAN ZOOLOGICAL GARDEN
Vilnius Academy of Arts
Assoc. prof. Rita Brakauskaitė
The object of the project is to remind and show that the Lithuanian zoo can be more interesting and attractive to the nowadays visitor. The zoo logo was updated and the solid brand style was applied. Also the educational activity for kids ”Tiger’s puzzle” was introduced, where using 13 different pieces a kid can make various animals (giraffe, rabbit, bird, fish, etc).
Moreover, the souvenirs were created for visitors and Maecenas of Lithuanian Zoo. For this purpose, all the things that animals drop aesthetically were used, for example: feathers of birds, reptilian leather slough, the whisker of predator.
Photos by Marija Kablytė.