Analysis of creativity types. Authentic design practice in the context of mainstream production
Prof. Asoc.: Prof. Juozas Brundza
Industrial production uses a hierarchical, linear workflow to avoid mistakes, limiting the designer’s expression as an author. However, it is useful to view error as a creative stimulus in the process, treating it as a moment of wandering rather than classifying it as a defect. In the creative process, observing the environment and thinking in the three-dimensional mental dimension, the aim is to see and transform the signs into new design objects with the help of foil. Such a principle can unexpectedly discover expressions that would be difficult to achieve based on drawings and logical aspects.
