Eglė Žiemytė is Vilnius Academy of Arts graduate, founder of D.EFFECT fashion brand. She is considered to be one of the most successful fashion designers in Lithuania. Žiemytė's collections reflect D.EFFECT philosophy – beauty lies in the defects. As she says, small imperfections are exactly what makes people stand out – just as D.EFFECT fashion, distinguished by unexpected fabric combinations, asymmetric cuts and details that look too big or too small. Established in 2009, the brand can be currently found at almost 50 retailers worldwide.