Pärtel Vurma is CEO, Design Lead, and Partner at Velvet, Estonia’s largest and most awarded strategic design agency. Velvet creates brands, digital products, and services for public institutions and international companies, earning numerous regional and global awards. Pärtel has led service design projects for major Estonian public e-services, including the renowned e-Tax system and services for the Estonian Statistics Board. As a design educator, he trains civil servants in applying design thinking to public services. He has served on juries for leading Baltic creative competitions. His work is guided by clarity, simplicity, empathy, and user-centered design at every stage.
Jury